About Us

We are proudly minority owned, woman owned, bipoc owned, and lgbtq+ owned.

headshot of asha shivaji

Asha Shivaji

(she/her)
CEO and Co-Founder

Asha Shivaji is a dynamic marketer with a passion for driving meaningful change. As the founder of SeeMe Index, a company bringing objective measurement to brand inclusivity by leveraging responsible AI, she is dedicated to promoting authentic representation in media and advertising. Asha’s extensive experience includes collaborations with prestigious global brands like Apple, Disney, Moet Hennessy, Estee Lauder, and Johnson & Johnson, where she has consistently modernized marketing initiatives to resonate with consumers.

In her most recent role leading marketing strategy for Google's Advanced Brand Acceleration Team, Asha co-led the partnership with the UN's Unstereotype Alliance, focusing on dismantling harmful stereotypes in advertising. Through SeeMe Index, she aims to empower brands to embrace diversity and authenticity, ensuring that all voices are represented and celebrated in the marketplace.

Asha has spoken on topics such as inclusivity, diversity, equity, and inclusion (DEI), and integrated marketing at prominent events like Cannes Lions and CEW's 3rd Annual DE&I Forum. She holds a Bachelor's Degree in Economics and Political Science from UCLA and an MBA from NYU Stern School of Business. Additionally, she serves as a consultant for the United Nations Unstereotype Alliance and is a woman of color.

headshot of jason klein

Jason R. Klein

(he/him)
COO and Co-Founder

With a career spanning 20+ years, Jason R. Klein is a transformative leader in the marketing world. He is now channeling his brand and data expertise into SeeMe Index, a company bringing objective measurement to brand inclusivity via responsible AI. As a SeeMe Index co-founder. Jason is dedicated to helping brands navigate rapidly shifting consumer behaviors while embracing authentic representation.

In his most recent role at Google, Jason led data science and insights strategy for the BrandLab and Human Truths teams, where he published pioneering research and developed the Everyday Allyship training for thousands of Googlers. Before this, he served as brand director for Maybelline, where he notably spearheaded the relaunch of the Fit Me foundation range in 2015, making it a more inclusive offering.

At SeeMe Index, Jason focuses on measuring the "unmeasurable," using data-driven insights to uncover hidden inclusivity opportunities that empower brands to think and act differently. His commitment to fostering genuine connections between brands and consumers drives SeeMe Index's mission to elevate diverse voices in media and advertising.

Jason holds a Bachelor of Science in Applied Economics from Cornell University, an MBA from Yale School of Management, and is a graduate of Wharton’s Executive Marketing Academy. He is a proud member of the LGBTQ+ community. In his spare time, he enjoys being a serial game show contestant. 

Why We Created

The SeeMe Index

Launched in 2023 by ex-Google Executives Asha Shivaji and Jason R. Klein, the SeeMe Index brings objective measurement to brand inclusivity efforts by leveraging responsible AI. This addresses a crucial brand need to authentically reach and engage diverse groups. As a woman of color and a gay man, the two have drawn from their experiences at Google to provide a data-driven source of truth that empowers both brands and consumers to live inclusively.

asha shivaji as a kid with classmates
jason klein as a kid
asha shivaji as a kid with classmates

The SeeMe Index serves as a reliable, evidence-based benchmark that helps brands improve their external marketing efforts while enabling consumers to make informed purchasing decisions based on inclusivity.

Our Partners

We have a team of partners and advisors that are leaders in the private sector, education, advocacy and government organizations.

They are experts in inclusivity, marketing and technology and are core members of the SeeMe Index team.

Alltold
Cosmetic Executive Women
Open Influence
SPATE
Circana
CreativeX