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For Consumers
75% of consumers expect brands to commit to diversity, equity and inclusion in their ads*.
But how do consumers distinguish between performative brands vs those that are taking meaningful inclusive actions?
SeeMe Index fills this knowledge gap by providing data and transparency to brands’ consumer-facing inclusivity efforts like never before.
Seal of Approval
The seal and index provide a transparent shorthand for consumers to know which brands live up to their inclusivity expectations
Empowerment
We make high-level data public to all consumers so they can make educated choices about how they spend their dollars. See the 2023 Beauty results here.
- *Source: CIIM 2020 Ad testing
