Methodology
We utilize responsible AI* to score brands across 6 identity dimensions and 3 components.
Together, this provides a holistic view of a brand's consumer-facing inclusivity efforts.
6 identity dimensions:
Gender expression
Age
Skin tone
Observed sexual orientation
Body size
Visible disability
3 consumer-facing components:
Public Advertisements
Analyze most viewed video assets from TV and top social platforms
Product and Website
Assess product lineup and website for inclusivity based on industry
Brand Purpose
Assess brand purpose for long term commitment and actions
What is *Responsible AI?
AI technology is moving fast, and it would be easy to overlook responsibility in the rush to innovate. But at SeeMe Index, we refuse to take the easy route.
Our commitment remains steadfast: to develop and refine AI technologies with purpose—ensuring that we responsibly measure and amplify the identities that deserve to be seen. No shortcuts. No compromises. Just impact. Period.
The SeeMe Index works very closely with all of our partners to ensure that what and how we measure identity is inclusive and representative. One of our core principles is continuous learning to ensure we evolve with those that need to be seen.
