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Cofounder and CEO Asha Shivaji gets stats on representation of gender, age, body size, skin tone, disabilities and sexual orientation to help brands improve inclusivity.
A new health brand rating index exposes gaps in inclusivity in ads and external marketing. (Image courtesy of SeeMe Index) What does it mean to be an inclusive brand in health care? That’s what two former Google health, wellness and pharma brand experts are trying to define with the SeeMe Index and methodology.
Asha Shivaji is an accomplished marketer, having collaborated with renowned global brands, such as Apple, Disney, Moet Hennessy, Estee Lauder, and Johnson & Johnson. Throughout her career, Asha has focused on revamping and modernizing marketing initiatives that captured the hearts and minds of consumers. Most recently, Asha led the marketing strategy for Google's Advanced Brand Acceleration Team and co-led Google's partnership with the UN's Unstereotype Alliance, an organization whose meaningful efforts are aimed at eliminating harmful stereotypes from media and advertising. In 2023, Asha and Jason launched the SeeMe Index because there was a lack of data about consumer-facing inclusivity efforts. Asha joins Justin to discuss the index and benefits to consumers and brands!
SeeMe Index shares insights about body size diversity within the beauty industry with a particular focus on large body inclusion.
SeeMe Index and Circana prove more inclusive beauty brands grow 1.5x faster than the rest of the beauty industry.
OpenInfluence's partner, SeeMe Index, will be discussing using responsible AI to help brands create inclusive marketing strategies.
SeeMe data is transparent: When you’re shopping for a beauty product, you can see how each brand has been ranked.
When corporate inclusivity is facing increased scrutiny and court action, the AI-driven SeeMe Index has emerged to rate the relative inclusivity of brands based on consumer-facing efforts."
A new AI-assisted initiative, the SeeMe Index, knows that inclusivity is now top of mind for much of the beauty industry, as well as its shoppers.
MAC Cosmetics tops a new ranking of the most inclusive beauty brands
In a world where consumers seek brands that align with their values, former Google execs have introduced the SeeMe Index to rank the most inclusive beauty brands.
The SeeMe Index aims to help both brand marketers identify effective marketing strategies and consumers determine which brands are taking significant steps toward inclusivity.